SMW +Vanhang Partnership Officially Launched | A Powerful Alliance Built on Shared Visions

On October 25, the brand partnership signing ceremony between Sunrise Marineware and Vanhang Sailing was successfully held in Shenzhen. Both parties have established a long-term commercial partnership based on their profound brand heritages and a shared vision of mutual benefit and win-win cooperation. Alan Lan, General Manager of Sunrise Marineware, and Li Xiaohuan, General Manager of Vanhang Sailing, attended the ceremony.

The core content of this agreement includes, but is not limited to, deep exploration of products and brands, as well as the joint promotion of sailing sports. This collaboration represents a precise alignment of both companies' strategic developments, creating a powerful alliance within the sailing industry to maximize their respective strengths.

Executive Insights

Li Xiaohuan, General Manager of Vanhang Sailing: "Maintaining brand synergy allows us to broaden our horizons and keep our brand sharp. This cooperation is of great significance to both Sunrise Marineware and Vanhang. While expanding brand exposure, it enhances our brand value. Capitalizing on the deep and robust history of both brands, we can optimize customer experience and provide consumers with high-quality products and services rich in brand heritage."

Alan Lan, General Manager of Sunrise Marineware: "With its international vision, Vanhang Sailing stands as a benchmark club for youth sailing training in China. For years, Sunrise Marineware has spared no effort in driving the development of China’s next-generation sailing sports in collaboration with China's top three sailing regattas. Vanhang uses boats as a medium and sails as an introduction to cultivate more outstanding Chinese youth sailors and bring them to the world stage. These core philosophies coincide perfectly with Sunrise Marineware's values, serving as the very foundation of our current and future cooperation."

About the Partners

• Shenzhen Sunrise Marineware Limited Established in 2009, Sunrise Marineware is a leading sailing solution provider in the Greater China region. The company provides professional, world-class complete sailing components and high-quality marine equipment to shipyards, sailing clubs, and authorized dealers across Greater China. Sunrise Marineware is also the exclusive distributor in Greater China for Zhik, the globally renowned Australian sailing gear brand.

• Vanhang Sailing Led by Vanke Meisha Education in 2015, Vanhang Sailing is dedicated to promoting youth sailing and popularizing marine culture, being the first to introduce the RYA (Royal Yachting Association) training system to mainland China. Over the past decade, it has focused on developing youth sailing camps, sailing competitions, and instructor training. Its sailing summer camp brand has gained significant influence, with students achieving excellent results in major domestic and international competitions. Vanhang currently operates two sailing bases in Shenzhen and Shanghai.